With winter finally making signs that its retreat is imminent, now is the time to look forward to spring and the longer, sunnier days that will (hopefully) accompany it. Here at Finery, this change in the seasons means embracing a new set of shapes, shades and prints. We sat down with Creative Director Emma Farrow who talked us through the new collection.
‘We’ve created something to appeal to all aspects of your personality,’ Emma explains of the new collection. And she’s right. Bold suiting and graphic prints sit alongside more versatile designs which will easily slot into any wardrobe.
While tailoring and linen separates bring a subtle, boyish charm to the collection, standout dresses, pastel shades and floral patterns provide more obvious femininity. These intentional contrasts not only give you greater choice but ensure you can dress according to what mood you’re in that day; from frivolous to serious. ‘They are essentially great classics you can mix and match together,’ notes Emma.
The idea of the collection being based on great classics was a really important one for Emma. ‘Our DNA is introducing new pieces to your existing wardrobe and breathing new life into trusty shapes.’ It is not about overwriting the clothes you already have, but merely complimenting them. ‘We all know our own wardrobe codes and what shapes suit us. We want to build on that and encourage women to slightly push their sartorial boundaries a bit for the new season.’
While there are some bold colours in the new collection, a lot of those featured are centred around a more pared back palette. ‘Beautiful neutrals in different shades are the foundation of the collection,’ explains Emma. ‘Camel, tan and pearl all compliment the designs and allow the highlights - such as prints - to really sing.’
Another element important to Emma and the rest of the design team was the quality of the fabrics. ‘Naturals fabrics like linen have been made in neutral shades making it easy for each item to last for years.’ After all, this is what Finery is all about.