Temperatures may still be sky-high but the longer the hot weather lasts, the more we’re starting to focus on the new season. While we’re still months away from snuggling up in chunky knits, it is definitely time for a sartorial refresh, which has just arrived in the form of our latest collection. With a focus on trans-seasonal building blocks, vintage-inspired prints and items you will want to wear again and again, this is Finery at its most exciting. We sat down with senior designers Katy and Jemma to find out more.
‘We wanted to make dressing easy for our customers,’ states Katy. As mission statements go, this is an extremely clear one. Using this as something of a manifesto, Katy and Jemma have built up a collection that draws on elevated basics, key separates and stand-out investment pieces. ‘We were really inspired by the transition from the hazy days of summer to the sun-speckled beginnings of early autumn,’ says Jemma.
Instead of being designed for particular occasions, Katy and Jemma are keen to see women wearing their Finery based on how they feel that particular day. ‘We wanted every look to have a multiple end-use,’ says Katy. To achieve this, the team had to really think about each piece’s versatility. ‘We have focused the designs on both dressing up and dressing down,’ explains Jemma. ‘We really wanted to make the collection more multi-purpose and suitable for pretty much everything.’
The result is a cohesive edit that is not only versatile in terms of where everything can be worn to, but also when it comes to seasonality. Like the look of that flowing dress? Then wear it for a summer wedding and when the cold weather sets in, simply throw on a cosy jumper and chunky tights.
While we all want clothes that have a low cost-per-wear, it is also equally important that they make us feel good about ourselves. ‘We want each woman to feel like she has purchased an item that is everlasting, beautiful (and comfortable) and that gives her an elevated confidence,’ says Jemma. ‘We really believe that clothes should be empowering,’ agrees Katy.
They are also keen to stress that this is a collection to treasure, not to throw away come next February. It is this desire to be timeless that saw Katy and Jemma looking backwards to the print archives of 19th century French silk mills as well as vintage cuts and silhouettes brought bang up to date through the use of modern fabrics, colour combinations and styling. ‘We used the daisy print [from the French mill] to create these beautifully ornate pieces,’ explains Jemma.
Those daisies can be seen on the Hedera top, Abelia trousers, Fucshia maxi and Gilly dress.
So what have they both got their eye on this season? ‘For me it’s the cashmere-mix knits,’ says Katy. ‘I also love the Alida vintage fan print jumpsuit. It looks amazing on everyone who has tried it on.’ ‘I have a long list of favourites starting with the elegant and beautifully cut Akari stripe dress which brings a fun element to occasion dressing,’ adds Jemma.