Introducing In The Mood
At Finery we are always talking about what people wear, why they wear it and how it makes them feel. As we move into a new season and take stock of our wardrobes, this seems particularly relevant. Clothes can communicate so much but they also need to work for everyday life. We dress for who we are meeting, what we want to achieve, for work or play and location or weather.
We started to consider how we could represent our SS17 collection in a way that not only helps to meet those needs but also taps into the visceral side of shopping. It is about understanding how we all wear our clothes, how we shop and what is dictated by our mood.
With the idea of mood firmly in our heads, we started to work up the concept of five key feelings for the new season which not only applied to our clothes, but also to all aspects of our lives.
In the mood... for a refresh
Change is always good: it allows us to refocus on our sense of style as well as moving our wardrobe forward into the season. Reinventions of classics, unique styling and updated shapes breath new life into SS17.
In the mood... for seriouswear
Whether we like it or not, we all need some ‘serious’ clothes in our wardrobe for those times when your professional persona has to shine though. The signature Finery twist ensures our choice is appropriate but never boring.
In the mood... for a treat
Whether you’ve worked hard, not bought anything for a while or simply need a stylistic pick-me-up, splashing out on something new to wear is always the best way to treat ourselves. After all we deserve it!
In the mood... to dance
Why do we dress up to go out? Because we are hoping to dance of course! Modern magpie fabrics, made-to-move silhouettes and dresses to shimmy in; our SS17 collection is for your inner flirt.
In the mood... to travel
When we travel it is an opportunity to remove ourselves from the day to day and take ourselves on an adventure to a new place. It’s a chance to be carefree and leave normal conventions behind whether your visit is to the beach or the city. Finery combines sophisticated pieces with relaxed design to take you anywhere.