As any Finery fan will know, we’ve long been advocates of showcasing the work of the industry’s most inspiring women. Our latest collaboration with PineappleDance Studio is no different. After a long search, we set our sights on London-based Romanian photographer Alina Negoita. Despite being only 25 and still a student at the Royal College of Art, she is already turning heads. We grabbed a quick five minutes to talk her ‘insatiable’ passion, being a feminist and what inspired her Pineapple X Finery imagery.
Speak to many creatives about how they got into their chosen profession and chances are they’ll tell you they’ve been wanting to do this since they were able to walk. While Alina Negoita is slightly different, her drive is just the same. “always drawn to art as kid - I actually used to draw and paint before I started to speak. I was 16 years old when I discovered an insatiable, obsessive passion for photography and it was not long until I envisioned myself doing this forever.”
Now a student of the RCA, Alina has already started working for a range of clients – latter that brought her to the attention of i-D Magazine who included her in their feature ‘New Genuary’ in - you guessed it - January. It is also where she mentioned being a ‘fierce feminist.’ “I’m not sure if it comes out so well yet,” she muses when we ask how her work reflects her feminist beliefs. “I am still very much developing my visual style. I’ve studied different social, political and cultural realities of other countries to find out how women stood out and how they are shaping an alternative vision of womanhood as well as influencing change.”
Considering that Pineapple founder Debbie Moore revolutionised the way women dress (she was the first person to pair cotton with Lycra) – not to mention being the first woman to float her company on the London StockExchange – it seemed fitting that the photographer for Pineapple X Finery had a strong female vision as well.
Inspired by Pineapple’s archives, Madonna, Pina Bausch and Michael Clark, Alina quickly set about preparing a campaign that had movement at its core. She also built up a rapport with each of the four models to help achieve this. “I always want to make sure that anyone who is on set exudes confidence. I spent time talking to the girls, engaging in conversations, learning about their passions and telling them about mine. Trusting one another beforehand and letting them manifest themselves in front of the camera definitely helped us capture the outcome we were aiming for.”
Developing a sense of trust with her subjects is something that will set Alina in good stead as her next projects which will see her document the women’s liberation movement in Rojava, Syria (from afar, we hope!) as well as what’s being done to tackle racism and sexism in Eastern Europe. Expect to see a lot more of Alina’s work.